基于扬州刺绣手工艺创新的首饰包装盒设计

目的从保护与传承扬州传统手工艺的角度出发,研究扬州刺绣传统手工艺创新及其在现代产品设计中的方法。方法梳理作为非物质文化遗产代表的民间传统手工艺——扬州刺绣的艺术特色,并从平面及立体两个角度探讨其现代化创新手法。从装饰形式、色彩搭配、构建形式等方面,剖析现代首饰包装盒设计作品案例。结论将扬州刺绣传统手工艺艺术特色融入到现代产品中是传统手工艺创意产业发展的趋势,在具体设计时应选取扬州刺绣手工艺中最有代表性和表现力的元素,经过提炼和重构与现代科技相结合,创造既有民族风韵又符合现代人审美观念的时尚产品,为扬州刺绣技艺的保护与时尚化传承以及现代首饰包装盒个性化设计提出新的设计思路。

Design of Jewellery Box based on Handicraft Innovation of Yangzhou Traditional Embroidery

From the purpose of protection and inheritance of Yangzhou embroidery traditional handicraft, this paper aims to study the handcraft innovation of Yangzhou embroidery and its application in modern product design. Artistic features of Yangzhou embroidery which is deemed as a representative of the intangible cultural heritage were presented. Methods for modern handicraft innovation of Yangzhou traditional embroidery were discussed from two angles of plane and three-dimension. Cases of modern jewelry box design were analyzed from decorative form, color match and form of construction. Fusing characteristics of traditional handicraft into the modern product is an inevitable trend for development of creative industries in the minority areas. In design, we should find out the most representative and expressive element combined with modern technology, to create fashion products with both national charm and modern aesthetic concept through refinement and reconstruction, thus provide a new development direction for the protection and inheritance of Yangzhou embroidery as well as personalized design of jewellery box.