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Trademarks and the patent premium value: Evidence from medical and cosmetic products |
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| Affiliation: | 1. World Intellectual Property Organization (WIPO), Switzerland;2. Santa Clara University, USA;3. Universidad Alberto Hurtado, Chile;1. Trier University, Faculty of Management, Universitätsring 15, 54296 Trier, Germany;2. Franfurt School of Finance & Management, Sonnemannstraße 9–11, 60314 Frankfurt am Main, Germany.;3. TUM School of Management, Technische Universität München, Leopoldstr. 139, 80804 Munich, Germany. |
| Abstract: | The determinants of the premium value of patents for medical and cosmetic products are analyzed with respect to a complementary IP strategy such as trademarks. I discuss a novel method and database to gauge combinations of patent and trademark pairs regarding the same innovative project. The premium value is computed through a model of renewal decisions for the patent cohorts 1985–1990 that have been designated in the U.K. and Germany. After taking into the account several firm characteristics and patent indicators typically used in the literature, I find ample evidences that patent and trademark pairs are featured by higher valuations. |
| Keywords: | Patent and trademark pairs Signaling Premium value of patents Renewal decisions Medical and cosmetic products |
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