|
|||||
|
|
The Tailored Home: Housebrand |
|
| Authors: | Loraine Fowlow |
| Abstract: | Loraine Fowlow describes how in Calgary, Alberta, Canada's fifth biggest city, John Brown has established Housebrand, a practice that is notable both for its innovative approach to residential design and for its adeptness in understanding its client base and the particular context of the Calgary housing market. The company has masterfully matched its own skills and services to customer demand in a way that is almost unprecedented within the architectural profession. Copyright © 2007 John Wiley & Sons, Ltd. |
| Keywords: | John Brown Housebrand Calgary University of Calgary's Facility of Environmental design Carina van Olm Matthew North Royal Architectural Institute of Canada 2003 Award of Excellence for Innovation in Architecture Tailored Home architect-client relationship real-estate agent BENSEN BOCCI VISION trade shows in Paris, Milan, New York and Los Angeles Housebrand is providing a meaningful alternative to the process of designing and renovating residential properties |