| 数据挖掘在电信客户价值管理中的应用 |
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| 引用本文： | 朱茜,辛毅.数据挖掘在电信客户价值管理中的应用[J].广西通信技术,2009(2):27-30. |
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| 作者姓名： | 朱茜 辛毅 |
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| 作者单位： | 南京邮电大学经济与管理学院,江苏南京,210003 |
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| 摘 要： | 电信业竞争本质上是对价值客户的竞争，客户价值管理可以增强企业的竞争优势。数据挖掘是企业进行客户价值管理的有效工具，介绍了数据挖掘技术在电信客户价值管理中的应用。
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| 关 键 词： | 数据挖掘 客户价值 |
The Application of Data Mining in the Telecom Customer Value Management |
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| ZHU Xi,XIN Yi.The Application of Data Mining in the Telecom Customer Value Management[J].Guangxi Communication Technology,2009(2):27-30. |
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| Authors: | ZHU Xi XIN Yi |
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| Affiliation: | (Nanjing University of Posts and Telecommunications, Jiangsu Nanjing 210003, China) |
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| Abstract: | Customer is very important for telecom companies and customer value management can enhance the competitive ability of tdecom companies.The application of data mining in the telecom customer value management is introduced. |
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| Keywords: | Data Mining Customer Value |
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