跨界思维在文创产品包装设计中的应用分析

随着经济的蓬勃发展,大众对创新性文创产品的需求也愈发强烈。只有将创新思维融入包装设计中,设计的文创产品具有独特形式和内涵,才能吸引消费者眼球和购买欲。将跨界思维应用于文创产品包装设计中,能为其创新设计提供新思路,有助于设计人员拓宽设计途径。文章对跨界思维在文创产品包装设计中应用的重要性和跨界思维模式加以阐述,对文创产品包装设计中跨界思维应用形式和实践措施进行详细探究。

Analysis on the Application of Cross-Border Thinking in the Packaging Design of Cultural and Creative Products

With the booming economy,the public has an increasingly strong demand for innovative cultural and creative products.Only by integrating innovative thinking into packaging design,and designing cultural and creative products with unique forms and connotations,can they attract consumers’ attention and desire to buy.Applying cross-border thinking to the packaging design of cultural and creative products can provide new ideas for their innovative design and help designers broaden their design approaches.The article explains the importance of cross-border thinking in the packaging design of cultural and creative products and the mode of cross-border thinking,and then explores the application forms and practical measures of cross-border thinking in the packaging design of cultural and creative products in detail.