Gender differences in vegetarian identity: How men and women construe meatless dieting |
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| Affiliation: | 1. Instituto Universitário de Lisboa (ISCTE-IUL), CIS-IUL, Lisboa, Portugal;2. Instituto de Ciências Sociais, Universidade de Lisboa, Portugal;3. Centro de Investigação em Ciência Psicológica, Faculdade de Psicologia, Universidade de Lisboa, Portugal;4. Instituto Universitário de Lisboa (ISCTE-IUL), ISTAR-IUL, Lisboa, Portugal;5. Centre for Applied Cross-Cultural Research and School of Psychology, Victoria University of Wellington, New Zealand;1. University of Bayreuth, Bayreuth, Germany;2. Institute for Environmental Studies, VU University, De Boelelaan 1087, Amsterdam 1081 HV, The Netherlands;3. Institute of Environmental Sciences (CML), Leiden University, Leiden, The Netherlands |
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| Abstract: | Meat is deeply associated with masculine identity. As such, it is unsurprising that women are more likely than men are to become vegetarian. Given the gendered nature of vegetarianism, might men and women who become vegetarian express distinct identities around their diets? Through two highly powered preregistered studies (Ns = 890 and 1775) of self-identified vegetarians, combining both frequentist and Bayesian approaches, I found that men and women differ along two dimensions of vegetarian identity: (1) dietary motivation and (2) dietary adherence. Compared to vegetarian men, vegetarian women reported that they are more prosocially motivated to follow their diet and adhere to their diet more strictly (i.e., are less likely to cheat and eat meat). By considering differences in how men and women construe vegetarian dieting, investigators can generate deeper insights into the gendered nature of eating behavior. |
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| Keywords: | Vegetarianism Food choice Dieting Gender Identity |
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