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Immersive and desktop virtual reality in virtual fashion stores: a comparison between shopping experiences |
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| Authors: | Ricci Marina Evangelista Alessandro Di Roma Annalisa Fiorentino Michele |
| Affiliation: | 1.Department of Mechanics, Mathematics, and Management, Polytechnic University of Bari, Via Orabona, 4, Bari, Italy ;2.Department of Architecture, Construction and Design, Polytechnic University of Bari, Via Orabona, 4, Bari, Italy ; |
| Abstract: | Virtual Reality - With the high growth and prosperity of e-commerce, the retail industry needs to explore new technologies that improve digital shopping experiences. In the current technological... |
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