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基于多代理的科技创新传播模型与仿真
引用本文:王莉丽,赵继军.基于多代理的科技创新传播模型与仿真[J].青岛大学学报(工程技术版),2009,24(4):25-29.
作者姓名:王莉丽  赵继军
作者单位:青岛大学复杂性科学研究所,山东,青岛,266071
基金项目:国家自然科学基金资助项目 
摘    要:为了进一步研究科技创新的传播过程,基于一维科技创新传播模型及基于一维模型的传播规则,建立了二维科技创新传播模型和基于二维模型的传播规则,并借助Netlogo软件仿真分析了二维空间中新旧科技水平差异及创新代理数目对科技创新传播的影响,指出代理决策成本及相邻代理的决策受益关系着由科技创新传播带来的效益。分析结果表明:新旧科技水平差异越大、创新代理数目越多,科技创新传播越快;代理决策成本和相邻代理受益均适中时,科技创新传播带来的效益最高。

关 键 词:创新扩散  传播路径  科技传播  Netlogo

Study of Diffusion in Technology Innovation Based on Agent
WANG Li-li,ZHAO Ji-jun.Study of Diffusion in Technology Innovation Based on Agent[J].Journal of Qingdao University(Engineering & Technology Edition),2009,24(4):25-29.
Authors:WANG Li-li  ZHAO Ji-jun
Affiliation:(Institute of Complexity Science, Qingdao University, Qingdao 266071, China)
Abstract:For doing further study on the diffusion of technology innovation, in this paper, we made improvement on the model and the rules of diffusion in technology innovation setup under one dimension, and established model, including related rules under two dimentions, then, recured to the simulating software, Netlogo, to do analysis on some factors which have effects on the diffusion process or affects the payoff derived by diffusing of technology innovation. From the analysis result, we can see that the deeper difference between new and old technology level and the more innovation agents will lead to the faster diffusion process; only the mezzo cost on deciding whether adapt new technology and the proper payoff for the back-fence agents can bring the highest total payoff.
Keywords:Netlogo
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