基于电力用户细分市场的售电公司最优销售定价策略

可再生能源配额制的实施影响了电力市场各主体决策行为。售电公司需要在新的市场形势下制订最优销售定价策略，满足电力用户多样化需求的同时完成配额义务。考虑用户自身用电偏好和配额制要求，针对电力用户细分市场提出了售电公司最优销售定价策略。首先根据配额制影响下电力用户的需求变化，细分了电力用户消费市场，构建了电力用户、售电公司以及不同类型发电厂商利润函数。其次利用逆向归纳法求出双方博弈的均衡解，计算出售电公司全市场销售和捆绑市场销售最优定价策略。最后，对售电商最优定价策略进行了算例分析，验证了所提策略模型的有效性。

Optimal Pricing Strategy for Power Sale Companies Based on Power Consumer Segment Market

The decision-making behavior of various subjects in power market has been affected by the implementation of renewable portfolios standards. Under the new market situation，power sale companies need to formulate optimal sales pricing strategies to meet the diversified needs of power consumers and fulfill the quota obligations. Considering the consumer’s preference for electricity and the requirements of quota， the optimal sales pricing strategy of power sale companies is proposed for the power user segment market. Firstly， according to the demand changes of power consumers under the influence of renewable portfolios standards， the power consumption market is subdivided， and the profit functions of power users， power selling companies and different types of power producers are constructed. Secondly，the equilibrium solution of the game is obtained by using the backward induction method，and the optimal pricing strategies of the whole market sales and the bundling market sales are calculated. Finally，an example is given to analyze the optimal pricing strategy of power sale company， and the validity of the proposed strategy model is verified.