| 卡通形象任食品包装设计中的应用 |
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| 引用本文： | 谢娟霞,刘玢.卡通形象任食品包装设计中的应用[J].包装工程,2011,32(12):5-7,11. |
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| 作者姓名： | 谢娟霞 刘玢 |
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| 作者单位： | 江西蓝天学院,南昌,330098;江西蓝天学院,南昌,330098 |
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| 基金项目： | 2010年江西省高校人文青年基金项目(YS1012) |
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| 摘 要： | 分析了卡通形象在食品包装设计中的应用现状,并通过对国内外市场上食品包装设计案例的研究,总结出了卡通形象在食品包装设计中呈现出的时尚性、个性化、价值性、趣味性特点,论述了卡通形象在食品包装设计中出现的必然性和重要作用,并结合当代社会的人文特点,针对卡通形象在食品包装设计中的运用潜力,对食品包装中卡通形象设计的基本原则进行了探讨。
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| 关 键 词： | 卡通形象 食品包装 时尚性 个性化 价值性 趣味性 |
| 收稿时间： | 2011/2/23 0:00:00 |
| 修稿时间： | 2011/6/20 0:00:00 |
Application of Caroon Image in Food Packaging Design |
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| XIE Juan-xia and LIU Bin.Application of Caroon Image in Food Packaging Design[J].Packaging Engineering,2011,32(12):5-7,11. |
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| Authors: | XIE Juan-xia and LIU Bin |
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| Affiliation: | XIE Juan-xia,LIU Bin(Jiangxi Blue Sky College,Nanchang 330098,China) |
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| Abstract: | It analyzed the application of cartoon image in food packaging design.Some successful cases of food packaging design with cartoon characters home and abroad have been researched deeply,and also some characteristics such as fashion,personalization,value and interest about it are summarized.Then the necessity and important roles of cartoon characters in food packaging design have been discussed,and combined with characteristics of contemporary humanity and society,targeted on the application potentials of car... |
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| Keywords: | cartoon image food packaging fashion personalization value interest |
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