产品语境分析与产品设计定位

一个新的产品能否成功,除了取决于产品本身的品质外,还要看该产品的设计定位是否准确,通过对产品周围环境的语境进行分析,可以使设计者能更好地明确设计目的和任务,并以此来对产品进行准确定位。因此,正确地分析产品语境,是设计活动中的一个重要的环节。目前,设计管理活动也从"设计生产后促销"转变为"设计前决策",因此产品语境分析是一种有效的辅助设计定位的手段。

Contextual Analysis and Design Positioning for Products

The success of a product depends not only on the quality of the product itself,but also on it’s positioning.Designers can understand their design goals better through analysis of the product context in it environment.Today,design management has changed from sale promotion after production to decision making before production.Therefore,analysis of product context has become a useful way to help with design positioning and plays a very important role in the process of product designing.