Report of the executive Officer: 1961.

Psychologists "must continue to speak to college students, and with greater effectiveness than may be true at present." American Council on Education evidence "suggests that psychology, against the index year of 1955, may be losing ground proportionately as an undergraduate major field… . If we fail in creating an adequate perception of psychology among college students, we may mortgage our future beyond redemption." In governmental affairs "psychology's voice… is not as clear nor its message as self-assured as the voices of other scientists and scholars." The factors influencing processes in which the APA Central Office becomes involved are considered briefly. (PsycINFO Database Record (c) 2010 APA, all rights reserved)