| Abstract: | "The study was designed to test the hypothesis that subjects' ratings of cold-toned words would shift away from the cold end of a warm-cold ordinal scale as a consequence of exposing the subjects to extremely cold temperatures. Three groups of subjects were exposed respectively to extremely cold, moderately cold, and warm ambient conditions. Before and after exposure, all subjects rated 13 words describing various degrees of warmth or coldness on a 16-point warm-cold ordinal scale. The results verified the hypothesis; ratings of the 'cold' words for the group exposed to the extreme cold shifted away from the cold end of the scale. The results are consistent with previous research on end-anchoring effects. Implications for the researcher using ordinal scales in situations where subjects are exposed to extreme stimuli with which they have had little experience are discussed." From Psyc Abstracts 36:02:2BB41F. (PsycINFO Database Record (c) 2010 APA, all rights reserved) |
