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Opinion congruence with a negative source on one issue as a factor influencing agreement on another issue. |
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| Authors: | Weiss Walter |
| Abstract: | An experiment was designed to test the hypothesis "that a statement by a communicator of opinion congruence with the communicates on an issue of importance to them will facilitate the opinion-change effectiveness of a following, persuasive communication on a different topic." The data collected on 120 college student Ss tended to confirm the hypothesis. (PsycINFO Database Record (c) 2010 APA, all rights reserved) |
| Keywords: | opinion congruence negative source agreement opinion change persuasive communication college student |