| 家具包装的视觉传达设计 |
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| 引用本文： | 易 欣,于 伸,叶 方.家具包装的视觉传达设计[J].包装学报,2012,4(2):57-61. |
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| 作者姓名： | 易 欣 于 伸 叶 方 |
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| 作者单位： | 东北林业大学材料科学与工程学院,黑龙江哈尔滨,150040 |
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| 摘 要： | 家具包装视觉传达设计是提升家具产品形象和企业形象、促进产品销售的重要手段。家具包装设计的视觉要素主要包括商标、造型、色彩、图形、文字等,家具包装设计者应综合利用这5个视觉要素,设计出符合消费者视觉审美需求和视觉消费需求的包装产品。某公司橱柜项目组"厨房板式家具包装设计"即在充分挖掘产品"环保"这一核心价值定位的基础上,以商标要素为核心,并结合图形要素、色彩要素、文字要素,突出产品"零甲醛排放"的环保特性,设计了一组家具包装方案。
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| 关 键 词： | 家具包装 视觉传达设计 视觉要素 视觉需求 |
| 收稿时间： | 2012/2/12 0:00:00 |
Visual Design of Furniture Packaging |
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| Yi Xin,Yu Shen and Ye Fang.Visual Design of Furniture Packaging[J].Packaging Journal,2012,4(2):57-61. |
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| Authors: | Yi Xin Yu Shen and Ye Fang |
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| Affiliation: | Material Science and Engineering College, Northeast Forestry University;Material Science and Engineering College, Northeast Forestry University;Material Science and Engineering College, Northeast Forestry University |
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| Abstract: | Visual design of furniture packaging is an important way to promoting the image of the product and the company as well as increasing sales.This design consists of five main elements—trademark,structure,color,graph and text which can be fully used by furniture package designer,aimed at satisfying the visual aesthetics and consumption needs.A kitchen panel furniture design exemplifies the core value of environmental protection with its focus on trademark design,combining graphic,color and textual elements while highlighting zero emission of formaldehyde,an eco friendly feature. |
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| Keywords: | furniture packaging visual communication design visual elements visual needs |
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