基于文化元素的故宫博物院文创产品设计研究

目的探索将不同文化元素应用于故宫博物院文创产品的设计策略,同时给其他博物馆文创产品设计师以设计启发。方法通过分析博物馆文创产业市场现状以及故宫文创产品的开发策略,并结合文创产品的文化性特征,探究基于文化元素的故宫文创产品设计。结果故宫文创产品作为一种文化的载体,既要立足地域文化,凸显北京地区独特的文化底蕴,又要汲取中华民族优秀传统文化的精髓,体现中国传统文化的深厚内涵,同时更要与时代文化相适应,满足当代人的文化需求。结论文创产品设计本质上是一种文化设计,设计师需要深入挖掘故宫文化,在传统文化与时代文化的碰撞中,不断寻求故宫文创的价值所在,从而吸引广大消费者,并创造更高的文创产品设计附加值。

Cultural and Creative Product Design of the Palace Museum Based on Cultural Elements

This paper explores the application of cultural elements in the design strategy of cultural and creative products in the Palace Museum, and at the same time, gives inspiration to the designers of cultural and creative products in other museums. By analyzing the current situation of the cultural and creative industry market of the Museum and the marketing strategy of the cultural and creative products of the Palace Museum, combining with the cultural characteristics of cultural and creative products, the design of cultural and creative products of the Palace Museum is explored based on cultural elements. As a carrier of culture, the cultural and creative products of the Forbidden City should not only be based on the regional culture, highlight the unique cultural heritage of Beijing, but also absorb the essence of Chinese traditional culture to reflect the profound connotation of Chinese traditional culture. At the same time, the cultural and creative products of the Forbidden City should adapt to the culture of the times and meet the cultural needs of contemporary people. Cultural and creative product design is essentially a kind of cultural design. Designers need to dig deeply into the culture of the Palace Museum. In the collision between traditional culture and contemporary culture, designers should constantly seek the value of the cultural creation of the Palace Museum, so as to attract consumers and create higher added value of products.