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| 包装的功能性与设计原则之探讨 | |
| 引用本文： | 傅 钢. 包装的功能性与设计原则之探讨[J]. 包装学报, 2009, 1(1): 65-69 |
| 作者姓名： | 傅 钢 |
| 作者单位： | 北京印刷学院,北京,102600 |
| 摘 要： | 在阐述了包装设计中便利性功能及销售性功能的基础上，探讨了包装设计中应注意的准确、醒目和好感原则，以及包装设计中的外形要素、构图要素和材料要素在具体设计中的应用。 |
| 关 键 词： | 包装设计 功能性 设计要素 |
| 收稿时间： | 2009-05-25 |
Discussion about Functionality and Principle of Packaging Design |
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| Fu Gang. Discussion about Functionality and Principle of Packaging Design[J]. Packaging Journal, 2009, 1(1): 65-69 | |
| Authors: | Fu Gang |
| Affiliation: | Beijing Institute of Graphic Communication |
| Abstract: | The important functionality of packaging design in aspects of usability and distribution were described. Based on it, the following principles should be followed in design process： the principles of showing inner products accurately, attracting customers＇ eyes and sending good sensation to customers. The suggestions about how to choose the shape and appearance, the elements of graphics and color, and the packaging material are also discussed under some specific applications, which compose a complete packaging product. |
| Keywords: | packaging design functionality design elements. |
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