| 基于多因素的信任计算模型研究 |
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| 引用本文： | 南小可,罗伟其,姚国祥. 基于多因素的信任计算模型研究[J]. 计算机安全, 2010, 0(7): 1-4 |
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| 作者姓名： | 南小可 罗伟其 姚国祥 |
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| 作者单位： | 暨南大学管理学院,广东,广州,510632;佛山科学技术学院理学院,广东,佛山,528000;暨南大学管理学院,广东,广州,510632 |
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| 基金项目： | 广东省部产学研及高校成果转化项目,广东省科技计划项目,广州市科技计划项目 |
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| 摘 要： | 电子商务市场是一个信息不对称的市场,迫切需要对该环境中参与者的可信度和服务能力进行判断。信任和信誉管理为交易双方提供了一个互相了解的平台,成为研究焦点。研究了电子商务中的信任问题,探讨电子商务的信任和信誉概念,结合当前信任和信誉计算不足,提出了一种基于多因素用户信任计算模型。
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| 关 键 词： | 电子商务 信任管理 可信度计算 信誉计算 |
Research on Trust Computational Model based on Multi-factor |
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| NAN Xiao-ke,LUO Wei-qi,YAO Guo-xiang. Research on Trust Computational Model based on Multi-factor[J]. Network & Computer Security, 2010, 0(7): 1-4 |
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| Authors: | NAN Xiao-ke LUO Wei-qi YAO Guo-xiang |
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| Affiliation: | 1.Management School,Jinan University,Guangzhou,Guangdong 510632,China;2.Science School of Foshan University,Foshan,Guangdong 528000,China) |
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| Abstract: | E-commerce is a market with asymmetric information, the credibility of both participants in the environment and the ability to provide high quality service become urgent and important. Trust and reputation management provides a platform of mutual understanding for the both transaction participants, and has become the focus of research. This paper studies the issue of trust in electronic commerce, the concept of e-commerce trust and credibility, and puts forward a computing model based on multi-factor, combining with the current lack of trust and credibility of the calculations. |
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| Keywords: | E-commerce trust management calculation of credibility calculation of reputation |
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