Early diffusion of smartphones in OECD and BRICS countries: An examination of the effects of platform competition and indirect network effects |
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| Authors: | Sangwon Lee Seonmi Lee |
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| Affiliation: | 1. Department of Journalism and Communication, Kyung Hee University, 26 Kyungheedae-ro, Dongdaemun-gu, Seoul, Republic of Korea;2. IT Policy Research Department, Economics & Management Research Lab, KT Corporation, 206 Jeongjadong, Bundanggu, Gyeonggido, Republic of Korea |
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| Abstract: | Employing the Gompertz model, this study examines macro-level adoption factors of early smartphone diffusion in OECD and BRICS countries. The results of the data analysis suggest that mobile OS competition, mobile network standard competition, open source OS share (platform openness), and price influence the early diffusion of smartphones in OECD countries. However, in BRICS countries, open source OS share (platform openness) and price are the main factors of smartphone diffusion. As the smartphone market continues to grow, it seems that the effects of mobile platform competition and indirect network effects on smartphone diffusion may co-exist in global smartphone markets. In addition, the results of the data analysis suggest that a platform (standard)-neutral policy is important in the growth stage of smartphone markets. |
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| Keywords: | Smartphone diffusion Mobile operating system competition Mobile network standard competition Platform competition Indirect network effects Smartphone price |
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