Using incremental Web log mining to create adaptive web servers

Personalization of content returned from a Web site is an important problem in general and affects e-commerce and e-services in particular. Targeting appropriate information or products to the end user can significantly change (for the better) the user experience on a Web site. One possible approach to Web personalization is to mine typical user profiles from the vast amount of historical data stored in access logs. We present a system that mines the logs to obtain profiles and uses them to automatically generate a Web page containing URLs the user might be interested in. Profiles generated are only based on the prior traversal patterns of the user on the Web site and do not involve providing any declarative information or require the user to log in. Profiles are dynamic in nature. With time, a users traversal pattern changes. To reflect changes to the personalized page generated for the user, the profiles have to be regenerated, taking into account the existing profile. Instead of creating a new profile, we incrementally add and/or remove information from a user profile, aiming to save time as well as physical memory requirements.