| 企业经营中的产品包装策略 |
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| 引用本文： | 高平,张兰芝.企业经营中的产品包装策略[J].包装工程,2005,26(4):116-117. |
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| 作者姓名： | 高平 张兰芝 |
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| 作者单位： | 河北理工大学,唐山,063009 |
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| 摘 要： | 分析了产品包装在产品开发中的重要性,介绍了广义的产品概念、企业常用的产品包装策略及其优缺点和适用范围,提出了选择产品包装策略应考率的因素以及产品包装的发展趋势.
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| 关 键 词： | 包装 策略 产品 经营 |
| 文章编号： | 1001-3563(2005)04-0116-02 |
| 收稿时间： | 2005-07-05 |
| 修稿时间： | 2005年7月5日 |
A Discussion on the Strategy of Product Packaging in the Management of Enterprises |
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| GAO Ping,ZHANG Lan-zhi.A Discussion on the Strategy of Product Packaging in the Management of Enterprises[J].Packaging Engineering,2005,26(4):116-117. |
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| Authors: | GAO Ping ZHANG Lan-zhi |
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| Abstract: | The author analyzed the importance of production packaging, and introduced the broad sense definition of product, the product packaging strategy in common use, the advantages and disadvantages, and the applicability, In the end, the author put forward the factors which should be concerned in selecting the produc packaging strategy and the development trend of product packaging. |
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| Keywords: | Packaging Strategy Product Management |
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