Automated proposal preparation techniques using a marketing textdatabase |
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Authors: | Hubbard K Campbell J |
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Affiliation: | Syst. Exploration, San Diego, CA; |
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Abstract: | The use of an automated text database by a business development staff and proposal writers for locating and organizing information is examined. The capabilities of an automated information retrieval system containing a text database are discussed. Types of searches are described, and a sample search is given. Benefits and pitfalls of this approach are considered. Applications to other marketing efforts are noted |
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