| 景德镇艺术陶瓷企业在中国-东盟自由贸易区的竞争力培育 |
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| 引用本文： | 郑四华,孙强.景德镇艺术陶瓷企业在中国-东盟自由贸易区的竞争力培育[J].中国陶瓷,2006,42(12):11-14. |
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| 作者姓名： | 郑四华 孙强 |
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| 作者单位： | 景德镇陶瓷学院,景德镇,333001 |
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| 摘 要： | 运用竞争力理论分析了景德镇艺术陶瓷企业在东盟市场的竞争力,并针对景德镇艺术陶瓷企业存在的问题,提出了企业在东盟市场的战略定位和竞争力提升的措施。
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| 关 键 词： | 艺术陶瓷企业 竞争力 培育 |
| 文章编号： | 1001-9642(2006)12-0011-04 |
| 收稿时间： | 2006-08-22 |
| 修稿时间： | 2006年8月22日 |
THE COMPETITIVE ABILITY CULTIVATION OF JINGDEZHEN ART CERAMICS ENTERPRISE IN CHINESE-ASSOCIATION OF SOUTHEAST ASIAN FREE TRADE AREA |
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| Zheng Sihua,Sun Qiang.THE COMPETITIVE ABILITY CULTIVATION OF JINGDEZHEN ART CERAMICS ENTERPRISE IN CHINESE-ASSOCIATION OF SOUTHEAST ASIAN FREE TRADE AREA[J].China Ceramics,2006,42(12):11-14. |
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| Authors: | Zheng Sihua Sun Qiang |
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| Affiliation: | Jingdezhen ceramic institute, Jingdezhen 333000 |
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| Abstract: | This paper uses the competitive ability theory to analysis the competitive ability ofJingdezhen art ceramics enterprise in the Association of Southeast Asian Nations market. The Paper aim at theexist problems of Jingdezhen art ceramics enterprise to propose the strategic localization of enterprise in theAssociation of Southeast Asian Nations market and the competitive ability promotion measures. |
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| Keywords: | Art Ceramics Enterprise Competitive ability Cultivation |
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