| Economic analysis in product design——A case study of a TCM dietary supplement |
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| 作者姓名： | Yuen Shan Cheng Ka Yip Fung Ka Ming Ng Christianto Wibowo |
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| 作者单位： | 1.Department of Chemical and Biomolecular Engineering, The Hong Kong University of Science and Technology, Clear Water Bay, Hong Kong, China;2.ClearWaterBay Technology, Inc., 4000 W. Valley Blvd. Suite 100, Pomona, CA 91789, USA |
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| 摘 要： | An approach for the economic analysis of chemical product design is proposed. It takes into account of customers' preference on product quality and economic considerations such as pricing, profit, market share, capital investment, and operating cost. The activities needed to support business decision making – identifying product quality, estimating product cost, calculating financial metrics, and performing make–buy analysis – are discussed.The design of a Ganoderma lucidum dietary supplement, a traditional Chinese medicinal(TCM) product, is used to illustrate all the activities in this approach.
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| 关 键 词： | Product design Product conceptualization TCM dietary supplement Economic analysis Make-buy analysis |
| 收稿时间： | 2014-10-27 |
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