Phones, phonies, and psychologists: III. Professional problems and progress.

A table indicates the percentage of American Psychological Association (APA) members among individual listings in the classified telephone directories for 20 major cities from 1947 to 1962 as follows: 1947, 18.5%; 1949, 35.5%; 1953, 46.7%; 1957, 55.8%; and 1962, 76.9%. Problems considered involve listings by persons identifying themselves as hypnotists; dianetic auditors; those who promise memory power, marriage and tranquility development, relief from sexual problems, etc.; and organizations using display advertisements despite the APA Code statement that "Display advertising is not acceptable practice." The effects of certification are discussed. (PsycINFO Database Record (c) 2010 APA, all rights reserved)