| 中国纺织服装企业的“后奥运伐谋” |
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| 引用本文： | 本刊编辑部,王佳慧.中国纺织服装企业的“后奥运伐谋”[J].国外纺织技术(纺织针织服装化纤染整),2008(4). |
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| 作者姓名： | 本刊编辑部 王佳慧 |
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| 摘 要： | 话题:奥运能否成为纺织服装企业回春的转机?奥运之年,中国经济由2001年北京申奥成功后的高歌猛进转为多变之秋。为防范经济转向过热、缓解CPI攀升压力,中国政府一改已经实施近十年的稳健货币政策,正式推行从
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| 关 键 词： | 纺织服装行业 中小企业 中国崛起 品牌营销 与国际接轨 北京奥运会 纺织服装企业 体育品牌 中国经济 中国企业 |
Post-Olympic Era,Strategy & Tactics |
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| Abstract: | The first half of 2008, China's textile and apparel industry has undergone unprecedented pressure, 1/3 of the enterprises are facing a serious crisis of survival. What will happen after the big sports game becoming focus. How will China's textile and apparel enterprises show their national image? Are they able to make improvement with strategic plans? Through three case studies, we preview the strategic planning of post-Olympic era, and four experts give the analysis from the macro-economic level of the pos... |
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