Affect, sex guilt, gender, and the rewarding-punishing effects of erotic stimuli.

40 male and 40 female college students were classified as high or low in sex guilt (HSG and LSG, respectively) using the Mosher Forced-Choice Guilt Inventory. Experimental Ss were shown erotic slides following each "correct" choice in a discrimination task and nonerotic slides following each "incorrect" choice. Controls were shown nonerotic slides following all choices. HSG Ss made fewer choice responses leading to erotica than did LSG Ss, and females made fewer erotica-producing choices than did males. HSG and female Ss were less positive in their affective reactions to the erotica than were LSG and male Ss. Correlational and regression analyses revealed that sex guilt and gender differences in choice behaviors leading to erotica were predicted solely on individual differences in intensity of positive affective responses. Regardless of sex guilt and gender, for those high in positive affect, the erotic stimuli functioned as rewards, but for those low in positive affect, the stimuli functioned as punishers. (23 ref) (PsycINFO Database Record (c) 2010 APA, all rights reserved)