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BOOK REVIEWS |
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| Abstract: | Book reviewed in this article: T he U ses of A rgument . By Stephen E. Toulmin. P ositivism : A S tudy in H uman U nderstanding . By Richard von Mises. H andbook on S peech for F uture F armers . By R. D. Purkey. S peaking for R esults . By Ralph A. Micken. O ral C ommunication of T echnical I nformation . By Robert S. Casey. C ounterpoint : K enneth B urke and A ristotle's T heories of R hetoric . By L. Virginia Holland. L anguage : A M odern S ynthesis . By Joshua Whatmough. I ntroduction to M ass C ommunications R esearch . Edited by Ralph O. Nafziger and David M. White. W orld C ommunications . (Third Edition.) T he D ynamics of P lanned C hange . By Ronald Lippitt, Jeanne Watson, and Bruce Westley. A merican E nglish . By Albert H. Marckwardt. T he P erceptve W riter , R eader, and S peaker . By Ken Macrorie. |
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