商品包装的造型与色彩设计

分析了我国的企业面对激烈的国际竞争环境，提出了实现商品包装特点鲜明化的途径。首先要考虑包装造型应具有鲜明的个性，其次要做到使包装色彩鲜明化，以便快速传递给人们所需要的信息，并使人们迅速建立起对产品的深刻印象，以获得对产品的认同。

Forming & Color Scheme of Package

The drastic international competitions environment for our national enterprises was analyzed and the way to achieve the vivid character of good packaging was put forward. First, the style of packaging should have a vivid character. Second, the color of package must be brilliance. So that the necessary product information could be rapidly passed to and deeply impressed people, and the approbation of product could be acquired.