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| 食品包装决策中的三方博弈分析 | |
| 引用本文： | 马爽,钱省三. 食品包装决策中的三方博弈分析[J]. 工业工程与管理, 2011, 16(4): 92-95,102 |
| 作者姓名： | 马爽 钱省三 |
| 作者单位： | 上海理工大学,上海,200093 |
| 基金项目： | 上海市重点学科资助项目(S30504) |
| 摘 要： | 食品包装市场是一个典型的信息不对称市场,以参与食品包装市场决策的企业、政府和消费者为研究对象,针对包装企业对食品是采用过度包装还是适度包装,消费者的行为策略选择以及在该过程中政府监管是否到位这一问题,进行了深入的博弈分析.并根据假设条件,创建了三方参与者的序贯博弈模型.利用逆向归纳法,对该博弈模型进行求解,结果表明企业... |
| 关 键 词： | 食品包装 过度包装 适度包装 序贯博弈 |
Research on the Tripartite Game Playing in Food Packaging Decision |
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| MA Shuang,,QIAN Xing-san. Research on the Tripartite Game Playing in Food Packaging Decision[J]. Industrial Engineering and Management, 2011, 16(4): 92-95,102 | |
| Authors: | MA Shuang QIAN Xing-san |
| Affiliation: | MA Shuang,QIAN Xing-san(University of Shanghai for Science and Technology,Shanghai 200093,China) |
| Abstract: | The food packaging industry is a typical asymmetric information market.The paper focuses on the three main parties in this market:the packaging enterprise,the government and the consumers.The enterprises will choose excessive packaging or moderate packaging,and the government can supervise the enterprises' choices.Meanwhile,the consumers will buy the foods or not.The game playing decisions are analyzed and the tripartite sequential model is established.The relations among the three players were analyzed and... |
| Keywords: | food packaging excessive packaging moderate packaging sequential game |
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