广西贺州客家围屋旅游品牌策划与推广研究

目的对广西贺州客家围屋目前的现状进行调研分析,结合国内外城市品牌设计和旅游品牌建设的趋势对贺州客家围屋旅游品牌的定位以及未来的旅游品牌目标进行阐述。方法通过给客家围屋的旅游品牌形象进行设计,展现客家围屋地域特色文化符号在现代应用设计中的转换和呈现。结果以便适应现代社会生活及品牌传播方式的改变。通过对贺州围屋基因形象的提取,从而建立起品牌策划设计元素的符号数据库,得出推广的依据。结论通过对贺州围屋旅游品牌策划与推广,从而获得流通和发展,成为地方发展的重要竞争力。

Planning and Promotion of Hakka Around-Houses Tourism Brand

It aims to analyze the present situation of Hakka Around-Houses in Hezhou of Guangxi, and discuss the orientation of Hakka Around-Houses tourism brand and the future tourism brand target in combination with the trend of domestic and international urban brand design and tourism brand construction. The conversion and presentation of Hakka Around Area cultural symbols in modern application design are made, so as to adapt to the changes of modern social life and brand communication mode through the design of Hakka Around-Houses'' tourism brand image. The symbol database of brand planning and design elements is established, and the basis of the promotion is obtained through the extraction of gene image of Hakka Around-Houses. The circulation and development have become the important competitiveness of local development through the planning and popularization of tourism brand of Hezhou around house.