| 数据挖掘技术在CRM中的应用 |
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| 引用本文： | 董宁. 数据挖掘技术在CRM中的应用[J]. 计算机工程与设计, 2007, 28(6): 1429-1432 |
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| 作者姓名： | 董宁 |
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| 作者单位： | 山东财政学院,山东,济南,250014 |
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| 摘 要： | 客户关系管理(CRM)逐渐成为企业的焦点,也是数据挖掘技术的重要应用领域.概述了数据挖掘技术的功能和分类;比较了CRM的各种定义,阐述了CRM的含义及其应用系统的通用体系结构;总结提出了数据挖掘技术在分析层CRM中的4方面应用;分析了数据挖掘在CRM中的实施过程.
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| 关 键 词： | 客户关系管理 数据挖掘 体系结构 客户识别 客户流失 |
| 文章编号： | 1000-7024（2007）06-1429-04 |
| 修稿时间： | 2006-02-20 |
Application of data mining in CRM |
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| DONG Ning. Application of data mining in CRM[J]. Computer Engineering and Design, 2007, 28(6): 1429-1432 |
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| Authors: | DONG Ning |
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| Affiliation: | Shandong University of Finance, Jinan 250014, China |
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| Abstract: | Customer relationship management(CRM) is becoming the focus of enterprise and is an important application field of data mining(DM).The function and classification of DM is summarized;Different concepts of CRM are compared;The meaning of CRM and its general structure of application systems are discussed;The applications of different DM methods in CRM on four aspects are sum-marized;The application process of DM in CRM is analyzed. |
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| Keywords: | customer relationship management data mining system structure customer identification customer loss |
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