三网融合下广电媒体网内整合模式创新探讨

广电行业2010年进入改革阶段,目前进入深化改革阶段,此番改革是前所未有的,是三网融合背景下行业发展的必然趋势。立足广电媒体工作实践,从三网融合背景出发,探究广电媒体网内整合的创新模式,以期能够促进广电媒体发展,加快网内整合步伐。

Discussion on the Innovation of the Integration Mode of Radio and Television Media Within the Network Under the Tri-networks Integration

The radio and television industry has entered the reform stage since 2010, and now it has entered the deepening reform stage. This reform is unprecedented, and it is an inevitable trend of industry development under the background of tri-networks integration. Based on the working practice of radio and television media and the background of tri-networks integration, the author explores the innovative mode of radio and television media network integration, in order to promote the development of radio and television media and accelerate the pace of within network integration.