| 自媒体时期高校电视台发展思考 |
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| 引用本文： | 张玥.自媒体时期高校电视台发展思考[J].中国有线电视,2012(9):1079-1081. |
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| 作者姓名： | 张玥 |
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| 作者单位： | 长安大学文学艺术与传播学院,陕西西安710064 |
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| 摘 要： | 探讨在自媒体时代下以学历高、认知度高的大学生为受众的高校电视台面临的传播危机与机遇,以及如何通过技术手段,在高校广播电视栏目中融入自媒体移动门户平台终端,以完善高校电视台与大学生受众之间的互动栏目设计,实现高校内信息即时共享、交互传播,建立高校外舆论宣传导向的传播平台。
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| 关 键 词： | 自媒体 高等学校 有线电视台 |
The Onsideration on the Development Path of University Channel in We-media Age |
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| ZHANG.The Onsideration on the Development Path of University Channel in We-media Age[J].China Cable Television,2012(9):1079-1081. |
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| Authors: | ZHANG |
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| Affiliation: | ZHANG Yue (Chang＇an University School of Literary Arts and Communication,Shaanxi Xi＇an 710064 ,China) |
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| Abstract: | This paper investigates the transmission crisis and challenges of the university channels whose main audience are high academic qualification students with high recognition in the background of We-media age. It also discusses how to utilize the technical means to integrate We-media mobile platform terminal into university radio and TV channels. Finally, the interactive program design, instant information sharing and interactive transmission between students and the channel can be realized. Moreover, a propaganda-oriented transmission platform outside campus can be established. |
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| Keywords: | we-media institution of higer education cable television station |
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