英国Boo.com公司倒闭带来的启示

英国著名网上时装公司Ｂｏｏ．ｃｏｍ短期风光后的倒闭给人们带来了许多有益的启示，如不应只追求不切实际的轰动效应、哗众取宠；不应不计成本地花钱；不应只注重广告宣传，而轻视公司的业务开发和建设，本末倒置等。互联网公司还要避免片面追求规模和占点击率，注意投影商态度的变化，认清网络泡沫逐渐破灭的现实。

Enlightenment from British Boo.com's Bankruptcy

The close - down of the short - lived Web - based fashion company Boo. com brought us much food for thought: impractical hype, reckless spend-ing, ignoring service development and construction, etc. ISPs should recognize the network foam reality and pay attention to the change in attitudes of investors while avoiding aiming at sheer quantity of click - and - point times and business scale.