| 卫星多媒体数据广播业务分析及实现 |
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| 引用本文： | 兰杰. 卫星多媒体数据广播业务分析及实现[J]. 世界电信, 2004, 17(3): 49-52 |
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| 作者姓名： | 兰杰 |
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| 作者单位： | 中国网通北京通信公司图像业务部业务主管 |
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| 摘 要： | 首先简要分析了卫星多媒体数据广播业务的市场及其应用环境，接下来介绍了其技术和商业特点、实现的方法，最后阐述了卫星多媒体数据广播的市场策略及其相关的资金投入与成本牧益。在介绍卫星多媒体数据广播业务的实现方法时，具体说明了卫星多媒体广播的价值链、平台的功能要求、内容的创建以及技术平台的实现等。
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| 关 键 词： | 卫星 多媒体数据广播 互联网 技术平台市场策略 |
Analysis of Satellite Multimedia Data Broadcasting Service |
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| Lan Jie Business Manager,Image Business Dept.,Beijing Communication Corporation,CNC. Analysis of Satellite Multimedia Data Broadcasting Service[J]. World Telecommunications, 2004, 17(3): 49-52 |
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| Authors: | Lan Jie Business Manager Image Business Dept. Beijing Communication Corporation CNC |
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| Abstract: | This thesis first analyzed market and application of satellite multimedia data broadcasting service,then introduced technical features and implementation model,and market strategy and investment return at last. Meanwhile the thesis also described the value chain and platform and content building. |
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| Keywords: | Satellite Multimedia data Broadcasting Internet Technical platform Market strategy |
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