基于AR技术的实时互动体验电商系统

电商已经不仅仅满足于线上的商品交易,越来越多地开始关注于线下用户体验的改善.本文以虚拟试鞋为切入口,借助于Kinect硬件设备和3d Max、unity3d软件平台,提出并搭建了基于AR增强现实技术的实时互动体验电商系统.本文对该系统的关键技术进行阐述,包括三维模型的跟踪定位、手势交互和RGB-D抠像.该系统综合应用三维场景虚拟化、三维互动识别以及增强现实融合等技术,硬件成本和算法复杂度低,操作简单,适用于新型电商利用AR技术对品牌进行线上展示和线下用户体验.

Real-time Interactive Electric Business Based on AR Technology

Electric business is not only satisfied with the online commodity trading,and becoming more and more focused on im-provement of offline user experience.In this paper,based on virtual trying shoes demo and with the help of Kinect hardware equip-ment and software equipment of 3d Max and unity3d,a real-time interactive electric business which based on AR technology is proposed and built.The key technologies of this system are described in this article,including three-dimensional model tracking and positioning,gesture interaction and RGB-D keying.This system integratedly applies technologies of three-dimensional(3D) scene virtualization,3D interactive identification,and augmented reality with the real life and other technology,which has low hard-ware costs,low algorithm complexity and easy operation.The proposed system is especially suitable for new electric operators to use AR technology on online brand display and offline user experience.