OTT TV推动新一轮三网融合的兴起

互联网电视(OTTTV)既是传统电视终端网络化之后产生的新型终端设备,也是互联网内容和服务模式在电视终端的延伸。OTTTV在全球范围内的兴起,为三网融合产业各方提供了新的发展题材。本文对OTTTV全球的发展模式和特点进行了总结。在此基础上,对OTTTV发展所带来的三网融合业态创新进行了介绍;分析了OTTTV带来的新一轮三网融合中,互联网产业力量跨界延伸的主要原因和切入点;总结了OTTTV发展给我国三网融合带来的启示。

OTT TV is Promoting the Rise of a New Round of Three-Network Convergce

OTT TV is the new terminal equipment after the traditional television terminal connected to the Internet, but also the extension of Internet content and service model in the TV terminal. OTT TV rises in the worldwide, and provides new theme for the three-network convergence. This article summarizes the mode and features of the development of global OTT TV. On this basis, it introduces the innovation brought by the development ofOTT TV, and it analyzes the main reasons and the starting point of the cross-border extension of the Internet industry forces. It also summarizes the revelation of OTT TV brought to the three-network convergence in China.