Restructuring of corporate AV presentations: an analysis of currentpractice

As technologies continue to be developed for audiovisual (AV) communications at a rapid rate, their use or adoption is determined not only by factors such as cost, quality and graphic capability of the available systems, but also by economical factors. The level of confidence of the presenter in his or her ability to control the presentation is critical in the decision on adopting a technology. Anecdotal field research is presented to substantiate these claims. A theory of technology adoption is then developed that takes into account the domination of the decision-making process by emotional factors that exist within each level of the corporate decision-making process for purchasing AV equipment