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| 谁是中高端科普图书的读者?——上海科技教育出版社案例研究 | |
| 引用本文： | 刘兵,宋亚利,潘涛,褚慧玲.谁是中高端科普图书的读者?——上海科技教育出版社案例研究[J].科普研究,2009,4(1):10-16. |
| 作者姓名： | 刘兵 宋亚利 潘涛 褚慧玲 |
| 作者单位： | 1. 清华大学人文社会科学学院,北京,100084 2. 河北大学新闻传播学院,保定,071002 3. 上海辞书出版社,上海,200040 4. 上海教育考试院,上海,200235 |
| 摘 要： | 本文以上海科技教育出版社出版的科普图书为研究对象,根据该社中高端科普图书的有关邮购数据,进行统计,并设计相应问卷。基于对回收问卷的分析,得出了中国“民间科学家”是中高端科普图书的重要受众的结论。 |
| 关 键 词： | 科普图书 民间科学家 受众研究 |
Who Are the Readers of the Middle-to-High Level Popular Science Book: A Case Study for Shanghai Scientific and Technological Education Publishing House |
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| Liu Bing,Song Yali,Pan Tao and Chu Huiling.Who Are the Readers of the Middle-to-High Level Popular Science Book: A Case Study for Shanghai Scientific and Technological Education Publishing House[J].Science Popularization,2009,4(1):10-16. | |
| Authors: | Liu Bing Song Yali Pan Tao and Chu Huiling |
| Institution: | Tsinghua University;Beijing 100084;School of News and Communication of Hebei University;Baoding 071002;Shanghai Lexicographical Publishing House;Shanghai 200040;Shanghai Municipal Educational Examinations Authority;Shanghai 200235 |
| Abstract: | This paper, taking the middle-to-high level popular science books published by Shanghai Scientific and Technological Education Publishing House as case study, and gathering statistics on related book mail order, is worked out through the ready-designed questionnaire. The conclusion is drawn, basing on the analysis of the callback questionaires, that "Folk Scientists" are the important target audience for the popular science books of middle-to-high level . |
| Keywords: | popular science book folk scientist target audience studies |
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