创新科普形式 增强传播效果

一般的传播模式由于传播链条太长，无法形成或较快形成反馈，缺少交流的亲切感与成就感，因而很难引起公众的学习兴趣。首都科学讲堂传播模式的成功在于它有一个“核心动力”——注重平等交流的现场活动，并通过沟通、对话、交流，调动公众的主观能动作用，促进其主动地接受。最终，形成了一种互为因果的关系。理解促述接受，接受又加深理解，进而带动周边“因素”形成良好的社会传播效应。

Innovating the Form and Enhancing the Effects of Science Communication

As the transmission chain of usual communication mode is too long to form a faster or more effectual feedback, it lacks of the intimacy and achievement of communication, and then makes it difficult to arouse public＇ s interest of learning. The success of the communication mode of Capital Science Lecture owes to its ＂core power＂ live activities with equal communication, and through which the public can tap their own initiative and accept the science during the communication, dialogue and exchange. In the end, this new mode will form a mutually causal relationship： the understanding promotes the acceptance as the acceptance has deepened the understanding to form a good social effect with the peripheral ＂factors＂ .