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| 科学松鼠会微博科普的可视化分析 | |
| 引用本文： | 柴玥,冷泉,高慧艳.科学松鼠会微博科普的可视化分析[J].科普研究,2014,9(6):34-42. |
| 作者姓名： | 柴玥 冷泉 高慧艳 |
| 作者单位： | 1. 大连理工大学人文与社会科学学部,大连,116085 2. 北京中公教育咨询有限公司,北京,100083 3. 山东理工大学新闻与传播学院,淄博,255049 |
| 摘 要： | 本文以科学松鼠会的新浪微博为研究对象,从开博之日起到2013年8月31日为止,统计分析本时间段7745条微博的基本数据,分析其数量规律、信息附加价值、内容主题分布和传播效果,总结其传播规律。选取两类主体科普内容中,引起高转发高评论的代表性微博进行可视化分析,并提出相应的科学传播建议,以期助推微博科普的长远发展。 |
| 关 键 词： | 科学松鼠会 微博 微博科普 可视化 |
Analysis of Visualized Science Communication of Scientific Squirrels’Micro-blog |
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| Chai Yue , Leng Quan , Gao Huiyan.Analysis of Visualized Science Communication of Scientific Squirrels’Micro-blog[J].Science Popularization,2014,9(6):34-42. | |
| Authors: | Chai Yue Leng Quan Gao Huiyan |
| Affiliation: | Chai Yue, Leng Quan, Gao Huiyan (Faculty of Humanities and Social Sciences, Dalian University of Technology , Dalian 116085 ; Beijing Offcn Future Education Consulting Co.Ltd, BeiJing 100083 ; 2 Academy of Literature and News Communication, Shandong University of Technology, Zibo 255049) |
| Abstract: | This paper takes the scientific squirrelssina micro-blog as the research object, analyzing the 7745 micro-blogs from the beginning until 2013.8.31.This paper analyzes the number, the value-added of information, the distribution of content, subject and the effect of communication, then summarizes its characteristics of communication. We select two typical micro-blogs which are the principal content of the science communication into visualized analysis,put forward the corresponding suggestions in order to boost the long-term developments of micro-blogs’science communication. |
| Keywords: | Scientific Squirrels micro-blog science communication of micro-blog visualized |
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