科幻小说科学传播影响力提升的AMO 分析

随着互联网、手机的普及，搜索引擎以及基于搜索的互动式知识问答分享平台等自媒体应用，人们获取科学信息的能力与速度有了大幅提高。传统强调科学信息传播的“科学普及”，逐渐被强调从受众出发的“科学传播”所替代，后者更加注重传播过程的趣味性、情节性和传播效果的影响力。科幻小说在传播科学思想、科学观念、科学精神以及科学方法与知识方面，尤其符合自媒体时代的传播特征，显现出其他通俗科普读物难以匹及的科普功效。本文从传播学的角度出发，拟借助说服传播的精细加工可能性模型（ELM），将其中的AMO （能力、动机、机会）三因素作为分析视角，对科幻小说科学传播影响力的提升提出了分众化、娱乐化、多媒体化的传播策略。

An AMO Analysis of Promotion Science Communication Influence in Science Fiction

With the popularity of the Internet, mobile phones,search engines,and application of new media platforms, the ability and speed of people to obtain scientific information has been greatly improved. Traditionally,the dissemination of scientific information pays more attention to the communication process,the circumstances and the impact of dissemination of results. Science fiction plays an important role in the dissemination of scientific ideas,scientific values, and the spirit of science. From the communication point of view,the use of Elaboration Likelihood Model of Persuasion,AMO factors can enhance the influence of science communication in science fiction.