科研宣传与大众传媒的脱节——对中国科研机构传播体制的定量和定性分析

尽管有政府的大力支持,研究表明,我国的科学新闻仍然不十分景气。一些科学新闻工作者认为,市场导向的媒体改革导致了娱乐与体育等新闻取代了严肃的科学报道的位置。然而,本文通过研究科学新闻产出过程中的多方面因素,并分析科研机构新闻发布及相应的媒体对此进行的报道,提出中国领导大力支持的科普宣传工作,与大众通过媒体对科学新闻的需求产生了错位。以宣传成就为导向的科普模式在我国科学新闻的弱势中发挥了重要作用。如果要改善科学新闻,必须从改善科研机构和科研工作者的宣传模式着手,使科学报道成为激发不同层次受众的探索精神和让公众参与科学过程的重要工具。

The Separation of Propaganda about Science Research and Mass Media: the Quantitative and Qualitative Analysis of Science Institutions in China

Despite the Chinese government＇s support, there is a continued decline of science journalism in China. It has been complained by science media professionals that market-oriented media reform in China has led entertainment and sports news to replace serious science reporting. However, this study, by examining various factors involved in the production process of science journalism and by analysing news releases from science institutes and the corresponding media reporting of them, proposes that propaganda-oriented science communication, which stresses publicizing scientific achievement of scientists and their institutes instead of exploring the science relevant to people＇ s life and inspiring people＇ s inquisitive manners, is the major factor leading to the rising marginalisation of science journalism in China.