科技公共传播:碎片化特性与当代发展策略

当代科技公共传播已经发展到利用多样化渠道、传播多样化内容、达成多样化目标的新阶段,科技公共传播在实践层面上的差异化特征和碎片化特性日益凸显。碎片化的内在特性以及当代传播的碎片化,使科技公共传播面临许多新的挑战。当代科技公共传播需要积极推进体系化建设和全媒体、融媒体战略,整合各种传播媒体、传播渠道、传播资源,推进科学技术传播的广泛化,扩展科学技术传播的覆盖面,提升科学技术传播的影响力。

Public Communication of Science and Technology： Fragmentation Characteristic and Development Strategy

The contemporary public communication of science and technology has developed to a new stage of using various media and channels to communicate various contents, and the fragmentation and diversification characteristics make the public communication of science and technology is facing many new challenges. Therefore, the contemporary public communication of science and technology has to actively promote the construction of system and the omni-media strategy, in order to integrate various media to form a public communication system, and raise the influence of the public co,nmunication of science and technology.