| 社交媒体时代科普信息传播的困境与突破 |
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| 引用本文： | 罗希,郭健全,魏景赋.社交媒体时代科普信息传播的困境与突破[J].科普研究,2012,7(6):5-10. |
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| 作者姓名： | 罗希 郭健全 魏景赋 |
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| 作者单位： | 上海理工大学,上海,200093 |
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| 基金项目： | 上海市教委重点学科(第五期)项目“国民经济发展问题研究(J50504)” |
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| 摘 要： | 科学技术普及实现了科技知识的传递和扩散。在信息时代，人们通过传统媒体和新媒体渠道可以很方便地接触到各种科学知识。社交媒体的广泛发展给科普信息传播工作带来了新的机遇与挑战。本文从社交媒体在科普信息传播中的创新应用介绍入手，总结了社交媒体的优势，分析了当前科普信息传播的困扰因素，提出了社交媒体时代科普信息传播应从提升公信力、实现跨平台体验及加强网络监管方面着眼突破。
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| 关 键 词： | 科普信息传播 新媒体 社交媒体 公信力 |
| 收稿时间： | 6/5/2012 12:00:00 AM |
The Dilemma and Breakthrough of Scientific Popularization in Social Media Era |
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| Luo Xi,Guo Jianquan and Wei Jingfu.The Dilemma and Breakthrough of Scientific Popularization in Social Media Era[J].Science Popularization,2012,7(6):5-10. |
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| Authors: | Luo Xi Guo Jianquan and Wei Jingfu |
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| Affiliation: | University of Shanghai for Science and Technology;University of Shanghai for Science and Technology;University of Shanghai for Science and Technology |
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| Abstract: | In the information age, people can get access to all kinds of scientific knowledge via traditional and new media. The boom of social media has brought new opportunities and challenges for dissemination of science and technology. This article introduces innovative applications when social media meets popular science information dissemination, summarizes advantages of social media, analyzes the disturbing factors and offers effective countermeasures, for example, enhancing credibility, providing the cross-platform experience and strengthen the network supervision. |
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| Keywords: | popular science information dissemination new media social media public trust |
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