自由品牌个性化电子产品小商铺之营销弊端分析

随着个性化电子信息产品行业的发展,自由品牌个性化电子产品小商铺越来越受到瞩目。自由品牌个性化电子信息产品销售的渠道和模式也在不断的发生变革和创新。各种店铺形式逐渐成为主流渠道。个性化电子信息产品商铺的营销往往存在弊端,比如品牌建设不健全、缺乏营销策略创新、目标市场范围狭窄、消费者结构单一、从业人员专业性低、供应商管理薄弱等。主要阐述自由品牌个性化电子信息产品小型商铺在营销上存在的一些弊端以及针对问题提出了一些对策。

Marketing malpractice analysis of the free brand and personalization electronic products in the small Shop

With the development of electronic information products industry,the free brand and personalization electronic products in the small shop become more and more important.The sales channel and sales model also continues to change.More and more new forms of shops,all kinds of shops become the main channel.The free brand and personalization electronic products in the small shop also have disadvantages.For example,ignore the brand consumer,lack the innovation of Marketing strategy,narrow of the target market,consumer structure single,poor profession of researchers,and weak supplier management.This paper expounds some disadvantages and some countermeasures.