旅游地生命周期理论与旅游产品开发初探——以新疆喀纳斯湖为例

Butler的旅游地生命周期理论指出，任何一个旅游地的发展过程一般都包括探查、参与、发展、巩固、停滞和衰落或复苏6个阶段。旅游地的生命周期是由旅游产品的生命周期所决定的，为使旅游地具有长久的吸引力，并使其拥有更长的生命周期，可以通过人为的旅游产品开发手段得到实现。本文概述了新疆喀纳斯的资源特点，通过对其旅游地生命周期的阶段分析，总结出了处于发展阶段的喀纳斯湖所面临的生态环境容量问题。在注意完整性、保持原始性、容量适度性、体现创新性及社会经济性的原则下，提出塑造旅游地形象、丰富产品结构、重组旅游时空结构和宣传与促销产品等喀纳斯旅游产品开发的建议。

PRELIMINARY STUDY ON TOURISM DESTINATION LIFE CYCLE THEORY AND TOURISM PRODUCTION DEVELOPMENT ——TAKING THE KANAS LAKE, XINJIANG AS AN EXAMPLE

The tourism destination life cycle theory, advanced by Butler, points out that every destination includes six stages which are exploration, participation, development, consolidation, stagnation and decline or recovery. The life cycle theory of tourism destination is determined by the life cycle of tourism production. In order to make the destination attractive and long life cycle, the tourism product should be designed and developed. This paper summarizes the resource characteristics of Kanas Lake in Xinjiang, indicates the problems of the ecological environment capacity faced by the developing Kanas Lake. According to the principle of integrality, primitivity, moderation capacity, originality, and social economy, this paper suggests molding a good imagination, enriching the product structure, recombining the structure of time and space, and promoting product sales.