Comment on "The case of William McDougall."

Agrees that R. A. Jones's (see record 1988-03145-001) account of W. McDougall's decline and fall in the field of psychology in terms of the elaboration-likelihood model of R. E. Petty and J. T. Caciappo (1986) is plausible. However, McDougall's negative image surely had more important sources than the mass media. (PsycINFO Database Record (c) 2010 APA, all rights reserved)