| 城市老年消费行为初探 |
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| 引用本文： | 石雪冬,张海莲.城市老年消费行为初探[J].广东水利电力职业技术学院学报,2005,3(3):64-66. |
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| 作者姓名： | 石雪冬 张海莲 |
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| 作者单位： | 1. 广东水利电力职业技术学院,广东,广州,510635
2. 华南理工大学管理科学与工程系,广东,广州,510641 |
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| 摘 要： | 我国已经步入老年人社会,但与婴幼儿、妇女消费群体相比,老年消费者是一个被忽视的群体。结合这一现状,对老年消费人口、购买力、购买欲望和消费行为特征进行分析,对我国城市老年消费市场状况作大致介绍。
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| 关 键 词： | 老年消费者 消费品 消费特征 |
| 文章编号： | 1672-2841(2005)03-0064-03 |
| 修稿时间： | 2005年3月16日 |
Analyses on the old Consumption Market |
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| SHI Xue-dong,ZHANG Hai-lian.Analyses on the old Consumption Market[J].Journal of Guangdong Technical College of Water Resources and Electric Engineering,2005,3(3):64-66. |
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| Authors: | SHI Xue-dong ZHANG Hai-lian |
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| Abstract: | Our country has gone into old-age society. But compared with the children and women group, the old consumption group is neglected. Based on the analyses of the quantity, the purchasing power and desire, this article intends to present the prospects of the old consumption market in out country. |
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| Keywords: | old-age consumer consumption consumption characteristic |
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